RE-BRANDING EKITI
 
 
 
PROPOSED IMPLEMENTATION PROGRAM
   GOAL:  TURN EKITI TO A “BRAND OF EXCELLENCE WITH GLOBAL ACCLAIM”
  
 
 
OBJECTIVE:
•         Make “Ekiti Values” better known
•         Minimize “accidents” with negative impact on state’s brand equity caused by individuals
•         Promote Tourism (Business, Eco, Culture, Medical, Education, etc)
•         Attract investors
•         Build Customer Equity. (Make Ekiti the most desired destination in Nigeria)
 
Strategy for Achieving a Sustainable Brand Program.
 
Phase 1:            Internal Brand Program (Governance, People, Culture, Tourism).
 
Phase 2:            External Brand Program (Tourism, Investment,             Export).
 
 
Phase 1 – Internal Brand Program
•         “BE The Change” Project- Achieving Buy-In for a Great Vision.
•         An internal branding program is sine-qua-non to external branding.
•         Change Management Program themed “Be the Change” is required.
•         Purpose is to achieve buy-in of the internal publics that will respond to and support the external branding program when launched.
•         Major objective: ensure that the administration turns its promises to reality anchored on some critical and cogent needs:
 
Critical Needs for Successful Internal Branding
•         Improved internal organization
•         Unambiguous job definitions and clarity of roles
•         Proper management of the various interfaces
•         Improved interface and synergy between the political class and the Civil Service – clear the “emergency” orientation
•         Focus on Team Building
•         Agreement on Ekiti Symbolisms and Identity Phrase
•         Agreement on definition of our cultural identity
•         Agreement on Ekiti Values
            Our Change Management program must therefore be able to:
 
Our Change Management program must therefore be able to:
•         Communicate the Ekiti Brand Essence to the internal publics (Political Appointees, Civil Servants, Service providers, etc.)
•         Define the roles of each interfacing unit to achieve a seamless service delivery
•         Articulate the Ekiti Brand Expectations (Substance, Symbols and Platform)
•         Institute Performance/Rewards System (Corporate and Personal e.g. Best Performing Ministry, Best Staff of Each Ministry, Best Overall Staff, Best Political Appointee, etc)
•         Achieve and Measure Buy-in by all internal Publics.
 
 
PROPOSED SYMBOL/LOGO
 

 •   Ekiti symbol: Hill range surrounded by green shrubs. Below the range are the words EKITI STATE, NIGERIA. Atop the range is the nation’s Coat of Arms. All are enclosed in two concentric circles of GREEN colour. The name Ekiti derives from OKITI – Hill, a major feature of our environment
•  In between the circles are 16 STARS in GOLD colour. Each star represents a Local Government with the number of points on each star representing the number of wards in the LGA. The LGAs are arranged in alphabetical order.  
 
 
Proposed Flag
 
 
 
 
 Proposed Flag
 •Colours: RED, GREEN and GOLD
•The Red stands for Warmth, Vibrancy, Dynamism, and Assertiveness
•The Green symbolizes Agriculture, Rich Fauna and Fertility
•The Gold symbolizes Wealth and Confidence
•All three colours are laid out in equal horizontal stripes
•The logo is superimposed on the colours with the hilltop resting on the base of the red stripe, the body of the hill rests on the green stripe while the foot of the hill is firmly planted in the top end of the gold.
 

Ekiti State Directorate of Information Technology